Borders: When art includes a border or other art element that runs parallel to the mouse
pad's edges, the naked eye can distinguish slight variations in print positioning. For this
reason, we do not recommend the use of a border because the nature of manufacturing
limits registration capabilities to ±1/16".

Registration: Please allow ±1/16" registration variance of the print to the product
perimeter.

Copyrights: Customers warrant that all images supplied for reproduction, whether digital,
conventional or otherwise, are unencumbered by copyright and other usage rights
connected to the image(s) and agree to hold harmless and indemnify VueThru, Inc for all
claims and expenses for any actions in law that may result from the use of these images.

Separations, Files, Plates, & Dies: All separations, digital files, plates, and dies created
by VueThru remain factory property. Our storage policy is to keep these materials on file
for 24 months. After 24 months, reorders are treated as new jobs and require new art and
set-ups. Original art is returned on request.

SET-UP AND PROOFING

Set-Up:
New orders – 1 to 4 Coated PMS colors including 4-Color Process are $75/v,
exact reorders are $37.50/v. Additional colors are $75/v per color for new orders; exact
reorders are $37.50/v per color.

Email PDF Proof: A digital proof in standard PDF format is emailed for every job. While
not an accurate color proof, this PDF allows you to verify that the art is correct and
generally the correct color. Production begins once this PDF proof is approved.

Production Proof: $62.50/v. Production proofs are recommended whenever color
matching is critical. A production proof is usually required on larger orders. Please Note:
Jobs cannot be rejected for color unless a production proof has been performed. Even
then, the final job must vary dramatically from the proof for any rejection to be considered.

COLOR MATCHING

Color Targets:
It is recommended that you supply an accurate color print with your art.
We will print your job without an approved color target but, without an approved color
target or a production proof, a job cannot be rejected if the product color does not match
your expectations. We can supply a calibrated color target for your approval for $37.50/v.
When color matching is critical, always order a production proof.

Production Proof: $62.50/v. Production proofs are recommended whenever color
matching is critical. A production proof is usually required on larger orders. Please Note:
Jobs cannot be rejected for color unless a production proof has been performed. Even
then, the final job must vary dramatically from the proof for any rejection to be considered.

Color – Offset Lithography: While standard offset reproduces color and detail very well,
the product surface can sometimes alter the color and appearance of the printed image.
When color is critical, we always recommend either a surface proof or a production proof.

Color – Sublimation: During the sublimation printing process, a color target is used as a
reference only – to give our press operators an idea of what the finished pad should look
like. However, the sublimation process is designed to produce a "pleasing" representation
– not an exact match – of the original. Some color variation from a color target is normal
and expected. When color matching is critical, always order a production proof.

Color Conversion: Colors should be defined as either spot or CMYK. All spot colors will
be matched to the Pantone® coated color guide. Converting spot or RGB colors to CMYK
will change the appearance of the color, sometimes dramatically.

Special Inks – Offset Lithography: All inks that are necessary for the Coated Pantone®
Matching System (PMS) are stocked. Specialty ink colors PMS 871 Gold, 876 Copper,
and 877 Silver are also stocked. Special order inks, such as metallic and fluorescent, are
available for $45/v per color. Ink is normally matched to coated Pantone® colors but ink
color is not guaranteed to be an exact match. When color matching is critical, always
order a production proof.

Special Inks – Sublimation: All dyes that are necessary for the Coated Pantone®
Matching System (PMS) are stocked. Within the limits of sublimation, precise matching of
PMS colors is not always possible. Metallic and fluorescent colors are not available for
sublimation pads. When the sublimation process is used to print screens or half-tones of
spot (PMS) colors, the half-tone does not always reproduce as expected or as you might
experience in standard offset printing. For example, a 25% screen of PMS 186 does not
print as light red but turns bright pink. When possible, select a second PMS color that
matches the desired screen or half-tone. When color matching is critical, always order a
production proof.

SOFTWARE GUIDE

InDesign, QuarkXPress, PageMaker: InDesign
is our graphics department’s preferred
layout software. All placed images should be sized at 100%, not enlarged or reduced in
the layout, and original image files must be provided with the layout document. PDF layout
templates can be downloaded from our Stock Shapes page.

Photoshop: We use Photoshop to edit and correct all photographic images and complex
illustrations. As with all submitted work, images should be sized and cropped to final size.
When a clipping path is needed, create it by using pen tools and establish the fewest
number of control points possible. When saving a file with a clipping path, please set
flatness to at least 3 pixels. Changing the resolution of an image from, for example, 72ppi
to 300ppi will not improve the appearance of the file — it will actually be the correct
resolution, but still appear "low res".

I
llustrator, Freehand, Corel Draw: Make sure colors are defined as either spot or
CMYK depending on the intended final print. Convert all text to curves/outlines to avoid
font problems. Do not embed fonts in Corel Draw. As with a layout program, placed
images must be sent along with the Illustrator file and should be properly sized and
cropped in the originating program prior to placement.

OUR PRINTING PROCESSES

Offset Lithography:
All images submitted for hard surface mouse pads are printed as
submitted. Image resolution should be set at 300ppi – remember that effective image
resolution is decreased when an image is enlarged in a layout program; so, images
should be sized at 100% in the final document.

Dye Sublimation: Sublimation is a specialized process that prints special heat activated
inks on an advanced "transfer" paper. The transfer is then registered to a fabric surfaced
product. When heat and precise pressure are applied, the heat activated inks turn into a
gas dye, which then sublimates into the fabric. Once the image is transferred, it is
permanent and washable. When the heat activated ink explodes into gas, it produces a
100% to 400% dot gain. This dot gain impacts all reversed or "knocked out" art. When
some elements, such as text, are too small, the dot gain has a tendency to fill in the
reversed area or eliminate it completely. For this reason, we recommend all reversed type
be set to bold. Serif fonts such as Times should be set at 18 point or greater and sans
serif fonts like Helvetica should be set at 12 point or greater. All reversed lines should be
1.5 points or greater. Image resolution should be 300ppi.

Sublimation Pad Size: All mouse pads are initially cut to ordered size. However, since
the mouse pads have a natural rubber base and the sublimation process uses high heat
and pressure, the dimensions of the final product may vary from ordered size. This
shrinkage and/or growth is a normal and expected effect of the sublimation process.
GENERAL ART GUIDELINES

Art Specifications: VueThru utilizes
state-of-the-art digital Direct-to-Plate and
Direct-to-Press technology in its printing
process. To avoid additional charges and
potential delays, art must be output-ready
digital files and should conform to the art
specifications found below and on our Art
Check List.

Sm@rt Codes: Art requirements for all of
our products conform to Sm@rt Artwork
Readiness Guidelines 4C (300ppi or
vector art as 4-Color process) or 4S
(300ppi or vector art defined as Pantone®
spot color).

Art Services: Any time art must be
created or modifications must be made,
art services will be billed as follows:
typesetting & minor corrections – $37.50/v
minimum; art creation, reconstruction, or
significant modification – $300/v minimum.

Email & FTP: We accept art submissions
via email and FTP. Submit files under 2Mb
via email to your Sales Counselor. For
files between 2Mb and 80Mb please use
our upload utility. Remember to also send
a printed sample of what you expect the
art to look like. Refer to our Art Check List
for details on art preparation.
Production / Service Charge Summary
SET UP CHARGES /v                                                  
Layout / Typesetting
$37.50
Art Creation / Re-creation
$300.00
Scanning
$75.00
INK CHARGES /v                                                          
Poly Bags
$0.125 ea
Shrink Wrapping
$0.125 ea
Labels
$0.075 ea
PACKAGING CHARGES /v                                          
MISCELLANEOUS CHARGES /v                                
Rush Charges Per Day Add
$50.00
Custom Size Die / Handling
$200.00
Multiple Destination - On Time
$5.00
Multiple Destination - Late
$10.00
Below Minimum
$125.00
New Set Up          1 - 4 Colors
$75.00
New Set Up          Additional Color
$75.00
Reorder Set Up    1-4 Colors
$37.50
Reorder Set Up    Additional Color
$37.50
PROOF CHARGES /v                                                   
Production Proof
$62.50
Calibrated Color Target
$37.50
ART CHARGES /v                                                         
Specialty Ink Color
$45.00
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